NFT: a unique way of creating value
Non fungible token: much more than just a token
Compared to cryptocurrencies and other fungible tokens the NFT constitute a radically different solution with a constantly evolving potential.
NFT stands for non fungible token, or token not fungible as they are different from each other. A NFT is a special token cryptographically created on Blockchain platforms which has the function of providing a unique digital representation of an object, whether digital or physical.
Born in 2017 with the phenomenon of CryptoKitties (digital stickers of kittens to collect and exchange on the platform Ethereum), today the NFTs are finding many applications even outside the world of gaming and collectible, gathering ever greater interest in the field of digital art, in marketing, in industry and even in sports.
Why NFTs are so special?
Nothing is like an NFT. Not even another NFT
An NFT is like a work of art: there is no other like it, because it represents something unique, whether it is a digital object or a material asset.
If it’s NFT then your trust is well placed
By exploiting the ecosystems of the Blockchain, the NFT make it possible to guarantee the authenticity of the object, making any attempt at fraud or falsification impossible.
Digital technology, secure ownership
Within each NFT the intellectual property of the asset is registered (image, video, piece of music or other), property that can be verified at any time and with maximum security.
New markets
NFTs can be freely exchanged in the various marketplaces on Blockchain, their value is established by the market and each transaction is recorded and managed by a smart contract indelibly and transparently.
Everyone wants NFTs
In no time non fungible tokens have found a large number of applications in the most varied sectors, opening the door to new and important business opportunities, allowing to digitize what already exists in the real world, to modernize some markets and to create new ones from scratch.
A novelty
that does not go unnoticed
NFTs arouse increasing interest and are now in great demand for multiple uses by large companies, professionals, artists and institutions.
NFTs and art
Using NFTs you can create digital art works whose uniqueness, authenticity and ownership are registered in an immutable and secure manner on the Blockchain.
In this way an artist has a new way to finance his work, creating NFTs of images, animations, videos and even music and selling them on one of the many marketplaces. Who buys, buys the ownership of the work that (in the case of digital art) will in any case remain accessible to everyone on the net.
Similarly, you can create non fungible tokens linked to physical works, which may subsequently be split up and resold as ownership shares through the issue of fungible tokens.
Gaming and digital collectible
Everything can be collected and with NFTs practically anything can be digitized. From the case of CryptoKitties forward, non fungible tokens have made it possible to create new types of collectibles, which can be purchased on NFT marketplaces and on Blockchain gaming platforms.
In addition to digital stickers, the NFTs are used for videos or in GameFi scope and virtual reality for characters, weapons or resources of various kinds. The value of these objects depends on their uniqueness and the interest of collectors or users.
NFTs and marketing
The possibilities of the NFTs in the context of marketing, from the creation of new rewarding and couponing systems for customers to the development of original and effective ways of interacting between users, through collectible NFTs or treasure hunt mechanisms aimed at strengthening and expanding the community.
Another example of the original use of NFTs comes from the world of sports marketing, where there are already many big football clubs which have signed agreements with Blockchain platforms specialized in the creation of NFTs aimed at offering their fans new and original forms of interaction and involvement.
Businesses, individuals and public administration
An NFT can be used to digitize personal information, such as an identity document, a certificate or a qualification. Likewise you can uniquely register on Blockchain company documents, environmental, quality or process certifications, making them always verifiable and not falsifiable.
